Recruitment: New Research Finds That It Takes 40 Days To Fill A Vacancy On Average
A new report from SmartRecruiters’ has analysed how businesses are adapting their recruitment strategies amidst global uncertainty, rising employee costs, and technological innovation, finding that it is taking 40 days on average to fill a vacancy
The Current State of Recruitment
SmartRecruiters’ analysis of over 8.8 million UK job applications reveals that the median time to fill a vacancy stands at 40 days. Each position attracts an average of 72 applicants - a figure that matches global trends. Despite this robust interest, only 4.3% of candidates are invited to interview, with just 1.1% receiving job offers. Notably, only 84% of those offers are accepted, slightly below international averages.
This data points to a challenging environment for both employers and candidates. UK companies are interviewing more candidates than their global counterparts but often struggle to move them efficiently through the hiring funnel. The result is longer decision times and increased pressure on recruitment teams.
The AI Advantage
One clear takeaway from the new report is the growing impact of artificial intelligence on recruitment efficiency. Companies leveraging AI-driven tools fill vacancies 26% faster than those relying solely on traditional methods. For example, recruiters using conversational AI chatbots for candidate screening and scheduling have achieved significant reductions in manual work - up to 80%.
Moreover, the report found that one retailer adopted automated workflows and AI screening to reduce its time-to-hire from 23 days to just nine while halving new hire churn. Furthermore, a real estate firm used AI to identify bottlenecks, improve manager engagement, and cut agency dependence below 7%. First-year retention improved by a remarkable 25% as a result
These advancements not only speed up hiring but also free recruiters to focus on high-value tasks such as relationship-building and strategic planning. In Australia, where AI adoption is high, recruiters average 53 hires per month compared to the UK’s 28.
Internal Mobility and Referral Power
UK employers are leading globally in internal mobility, filling more roles from within than their peers in Australia, France, or the United States. Internal hires account for about 10% of all positions filled - a strategy that reduces risk and cost while supporting talent development.
Some companies have harnessed employee engagement platforms to boost internal hiring and referrals to impressive levels - up to 40%. This approach not only streamlines recruitment but also improves retention by offering career progression opportunities for existing employees.
Looking Ahead: Agility Through Technology
With ongoing economic headwinds - including tax hikes and wage increases - employers must continue adapting their hiring and recruitment practices. Benchmarking against industry standards helps organisations identify gaps and opportunities for improvement.
The future in recruitment belongs to agile hiring teams willing to harness AI-driven solutions for efficiency while nurturing creativity and human connection throughout the process.

Cost Challenges and Strategic Shifts in HR Departments
New research conducted by elementsuite / Zellis has found that over 80% of HR professionals in the UK are facing significant challenges due to rising costs and workforce planning issues. The research indicates that changes in National Insurance (NI) have adversely affected cost management for 80.5% of respondents. Additionally, 62.5% report that economic pressures, government policies, and skills shortages have necessitated shifts in hiring strategies.
Despite these hurdles, around 74.5% of HR professionals feel prepared to tackle upcoming economic challenges, and over half remain optimistic about the current business climate. The report finds that there has been a strategic shift within HR towards driving workforce efficiency and focusing upon employee wellbeing.
Further findings suggest an increase in AI and HR tech adoption, with 53.1% of HR teams looking into these tools. However, redundancies are anticipated by 31.3% of HR professionals, particularly in sectors like retail and education.
Recruitment remains difficult given the current problems in the economy, yet industries such as IT & communications continue to focus on growth and innovation. Employee wellbeing has emerged as a top priority, with significant investment planned across various sectors.



